One of the biggest misconceptions we’re tackling here at INTACT is that Merino wool is the same itchy, scratchy fibre you remember from your Nanna’s old hand-me-downs. You know, those dense, oversized woollen jumpers that could make even the most resilient among us cringe?

But we're here to tell you, Merino wool has a whole new game.

When done right, Merino wool isn’t just comfortable—it’s one of the most luxurious and gentle natural fibres (both on you and the planet) that you can add to your wardrobe.

And the INTACT capsule range of Australian merino wool clothing is all the proof that you need.

The Myth of Itchy Wool

So, why the bad reputation? Honestly, it stems from the perception of wool being reserved for thick winter sweaters or heavy outerwear. And sure, maybe decades ago, wool had its itchy moments, but through incredible innovation with the help of Woolmark, that’s all changed.

What Makes Merino Wool Different?

Merino sheep produce some of the finest and softest wool fibres on the planet. It’s not the rough, bulky stuff of the past—it’s finer, smoother, and feels incredibly soft and lightweight against your skin. Wearing Merino wool is like wrapping yourself in a cozy, breathable hug. And I’m not just saying that because I live in it!

Is Merino wool itchy?

Absolutely not! In fact, it’s quite the opposite. Merino wool is designed by nature to be soft and non-irritating. The days of scratchy wool sweaters are long gone.

Now, it’s all about easy, breezy, effortless layers that will help keep you INTACT from dusk til dawn, beach to bar and everything in between. 

Why Is Merino Wool So Comfortable?

The magic of Merino lies in its fine fibres, which are much thinner than traditional wool. These fibres make it incredibly soft and gentle on your skin, while also allowing it to breathe.

As an active, natural fibre, one of the many benefits of Merino wool is that it works with your body, not against. Meaning when it's cold outside, it'll help trap the heat and when it's warm, it'll wick moisture away to help keep you cool and comfortable all day.

This is what makes it perfect for your everyday capsule wardrobe. Whether it's the INTACT merino wool tee or lightweight, merino wool long sleeve or the original and signature merino wool singlet, they're lightweight, breathable basics that can be worn on repeat, all year round, on their own or layered underneath. 

What About Sensitive Skin?

Even for those with sensitive skin, Merino wool is usually a safe bet. Particularly fine wool with its natural softness and breathability, makes it a perfect choice for anyone with finicky skin. Think of it as the wool that redefines comfort—no itching, just soft, wearable luxury.

Final Thoughts

At INTACT, we’re here to show you that Merino wool isn’t just for winter, and it certainly isn’t itchy. It’s a versatile, lightweight, and unbelievably soft fibre that you’ll want to weave into your everyday wardrobe.

Whether as a base layer or a standalone piece, Merino wool is about comfort without compromise and the INTACT range, well, it's the perfect place to start building a capsule wardrobe and shop your new favourite merino wool clothes to make the switch to clothing made from natural fibres.

So go on, embrace the wool without the worry and join us as we inspire a new way to wear wool. It’s time to break those old myths for good.

SHOP THE INTACT CAPSULE WARDROBE

September 20, 2024